BrandsThere are 5267 products.
6 pack Micki bow hair...
Bow hair clips for fun and festive hairdo's Made with polyester. Clips made from iron. 3y+
120 AEDIn StockVelvet bow pearly hair...
Decorative hair clips with a soft velvet bow that adds the perfect finishing touch.
130 AEDIn StockFruit feeding set - blush
An easy and safe way for your baby to try new foods. Fill the fruit feeder with milk, purees, or smoothies, then freeze and place inside the feeder to make a small popsicle. A fun and easy way to help sooth sore gums.
145 AEDIn StockFruit feeding set -...
An easy and safe way for your baby to try new foods. Fill the fruit feeder with milk, purees, or smoothies, then freeze and place inside the feeder to make a small popsicle. A fun and easy way to help sooth sore gums.
145 AEDIn StockKiss and comfort...
Add kisses, comfort, and one of our decorative band-aids to your child's boo-boo and they will magically feel better soon. The band-aids are water-resistant and stick to the skin with a gentle adhesive that is easy to remove after use. Comes in fun shapes and different prints.
33 AEDIn StockPacey bow dress -...
Soft cotton dress with bows along the sides.Please note: Bows are attached - no loose strings.Made from 100% organic cotton
310 AEDIn StockFernanda gift set
The soft pile baby gift set, made from a smooth blend of recycled polyester and organic cotton, includes cosy footies with an elasticated band and mittens with a ribbed hem for a snug and comfortable fit.
190 AEDIn StockMeli baby decoration...
The timeless baby mobile features playful plush teddies made from GRS-certified recycled polyester, adding a soft touch to the nursery. Perfect above the crib or changing table, offering gentle movement for a calming atmosphere.
220 AEDIn StockLuigi tool set
Let your little one join in on fixing and building with the LUIGI complete toolset. Encouraging independent playtime, improving hand-eye coordination and problem-solving skills.
225 AEDIn StockBeinta karaoke...
Turn everyday moments into a show with the wireless BEINTA karaoke microphone, perfect for parties, playdates, and impromptu performances. Featuring a fun voice-changing mode with robot, monster, and baby effects, plus TWS connectivity for duets, it pairs effortlessly with your device for sing-along fun.
200 AEDIn StockBeinta karaoke...
Turn everyday moments into a show with the wireless BEINTA karaoke microphone, perfect for parties, playdates, and impromptu performances. Featuring a fun voice-changing mode with robot, monster, and baby effects, plus TWS connectivity for duets, it pairs effortlessly with your device for sing-along fun.
200 AEDIn StockElsie Pile doll stroller
The lightweight ELSIE doll stroller in soft and fluffy pile is perfect for your little one's favourite dolls and teddies. Compact and foldable means it is easy to bring with you when visiting friends or family, and the many real-life details and functionalities encourage imaginative pretend playtime.
255 AEDIn StockDania rabbit rattle -...
The DANIA teddy rattle is a soft and cuddly companion designed for little hands to hold. Made from 100% GRS-certified recycled polyester, it features a gentle bell inside for sensory play. A timeless keepsake for tiny explorers.
95 AEDIn StockRomain baby elephant...
Shaped like a baby elephant, the ROMAIN plush teddy rattle makes a cute companion for stroller rides or nappy changes. The bell inside and the super soft plush material provide sensory and engaging entertainment for little ones. Perfect for gifting to newborns and smaller babies.
92 AEDIn StockBerto Mommy and Me teddy
In the shape of a mommy and baby rabbit, this teddy set makes a perfect newborn gift as they will become beloved friends of a child as they grow. Crafted from super soft GRS-certified materials, the mommy and baby rabbit will keep little ones cosy through daytime adventures and calm during bedtime stories.
200 AEDIn StockAlban rabbit shoes
Soft, lightweight, and playfully designed with little animal details, these cosy shoes are perfect for both indoor and outdoor adventures. With a warm recycled lining, flexible soles, and an easy slip-on fit, they are ideal for little feet on the move
235 AEDIn StockBerto baby elephant teddy
IIn the shape of a sweet baby elephant and crafted from super soft GRS-certified materials, this cuddly companion will keep little ones cosy through daytime adventures and calm during bedtime stories. The BERTO elephant teddy will become a beloved friend of your child as they grow.
155 AEDIn StockBerto penguin teddy
In the shape of a sweet little penguin and crafted from super soft GRS-certified materials, this cuddly companion will keep little ones cosy through daytime adventures and calm during bedtime stories. The BERTO penguin teddy will become a beloved friend of your child as they grow.
155 AEDIn StockBerto walrus teddy
In the shape of a cute walrus and crafted from super soft GRS-certified materials, this cuddly companion will keep little ones cosy through daytime adventures and calm during bedtime stories. Perfect as newborn gifts, the Berto whale teddy will become a beloved friend of your child as they grow.
150 AEDIn StockVenzora drawing board...
A bear-shaped LCD drawing board designed for endless creativity, complete with a pen and 4 fun silicone stamps. Lightweight and reusable, it features a screen lock for saving drawings, a simple erase button, and a secure pen holder — perfect for on-the-go imagination.
180 AEDIn StockVenzora drawing board...
A bear-shaped LCD drawing board designed for endless creativity, complete with a pen and 4 fun silicone stamps. Lightweight and reusable, it features a screen lock for saving drawings, a simple erase button, and a secure pen holder — perfect for on-the-go imagination.
180 AEDIn StockPera rabbit pull along
The soft, plush, pull-along stuffed rabbit PERA makes the perfect companion for your little one to take a stroll around your home. It has a wooden base and wheels and will follow your child anywhere.
200 AEDIn StockPaulin rabbit heavy teddy
Introduce a comforting companion during bedtime routines. The weight of the PAULIN rabbit teddy will support your little one when falling asleep and throughout the night. Crafted from GRS-certified soft plush, the rabbit teddy is sure to be loved by your child as it grows.
190 AEDIn StockDev rabbit motoric teddy
Meet DEV: A soft, interactive plush rabbit that can move and add joyous little sounds to playtime. A fun and furry companion for little ones learning to crawl and as a pretend pet for toddlers and older children.
170 AEDIn StockSannie classic...
Let your little one explore their fine motor skills by stacking the super soft SANNIE plush stacking tower. Each ring is shaped like a sweet animal and features crinkly fabric and bells, making them playful little rattles.
225 AEDIn StockMandy music mobile -...
Let your little one fall asleep to the calming sound of Brahms' Lullaby. Shaped like a sleepy baby elephant resting on a crescent moon, the MANDY music mobile adds a soft touch to the nursery decor.
210 AEDIn StockMagnus wooden play...
The fun MAGNUS wooden busy board invites budding chefs to stir, shake, and sizzle their way through sensory play. Made from durable beech wood and MDF, this sensory activity board sparks curiosity with a spinning pot lid, rattling salt and pepper shakers, and a playful mirror sink, encouraging the development of fine motor skills.
295 AEDIn StockYuki nightlight -...
For calm nighttime routines or cosy daytime moments, the YUKI night light spreads a soft, warm light, setting a soothing tone. Use it in your children's room or bring it with you around the home for family evenings or nighttime nappy changes.
210 AEDIn StockYuki nightlight - peach
For calm nighttime routines or cosy daytime moments, the YUKI night light spreads a soft, warm light, setting a soothing tone. Use it in your children's room or bring it with you around the home for family evenings or nighttime nappy changes.
210 AEDIn StockAdaline doll pram - Berry
Pram for dolls and teddies, featuring our playful signature peach print. Perfect for pretend play and encouraging both social and individual play. Pair it with the doll stroller and bouncer for a complete set.
725 AEDIn StockMabel doll bouncer -...
Bouncer for dolls and teddies, featuring a playful signature print. Perfect for pretend play and encouraging both social and individual play. Pair it with the doll stroller and pram for a complete set.
225 AEDIn StockAngie classic activity...
Activity toyFor sensory baby play and entertainmentIn different signature colours, shapes and texturesHang on to playgym, in the stroller or wherever neededKeeps your baby occupied when on the go
175 AEDIn StockGOOD LUCK Puff Sleeve...
A soft grey melange puff sleeve sweater for kids, made from 100% organic cotton and finished with a playful GOOD LUCK cat print. The cropped cut and gathered sleeves bring elevated ease to everyday dressing.
295 AEDIn StockCATS Leggings
Unisex cat allover leggings with bold black cat illustrations on bright pink. Made from soft organic cotton jersey with stretch and an easy elastic waistband – perfect for running, playing, or just lounging around.
175 AEDIn StockCATS Turtleneck
Pink kids turtleneck with playful black cat print – bold, comfy, and full of personality. Made from soft organic cotton jersey with a stretchy fit and a high collar for extra warmth and style.
205 AEDIn StockLMH Hoodie
Purple kids hoodie with bold yellow logo print – vibrant, soft, and made for playful streetwear looks with a dose of happy energy.
325 AEDIn StockHANDFUL DREAMS Jogging...
Black kids jogger pants with surreal hand prints on the knees – fun, bold, and made for little streetwear lovers with big imagination.
285 AEDIn StockHANDFUL DREAMS Hoodie
Black kids hoodie with an oversized, fun hand print – bold, a little surreal, and full of streetwear attitude. For little dreamers with a wild imagination and a serious grip on style.
320 AEDIn StockSkull hoodie jacket
Black hoodie jacket with quirky all-over skull print – bold, comfy, and full of playful energy for everyday wear, from school runs to weekend fun.
355 AEDIn StockSkull sweatpants
Black unisex kids pants with bold allover skull graphics and neon-accented eyes – a fearless style upgrade for everyday wear. Designed for comfort, attitude, and freedom to move.
310 AEDIn StockLMH Longsleeve
Black organic designer longsleeve with neon logo. Clean cut, relaxed fit, big energy for everyday moves. Made from organic cotton with a comfy unisex fit. Designed in Berlin.
195 AEDIn StockHANDFUL DREAMS Skate...
Vintage grey organic t-shirt for kids with a bold handprint. Soft organic cotton, loose fit. Designed in Berlin, made in Portugal.
175 AEDIn StockEYES UP Skate T-Shirt
Off-white organic t-shirt with bold eye print and embroidered patch. Loose fit, soft feel, and made for everyday adventures. Designed in Berlin, made in Portugal.
175 AEDIn StockRitzratz soft wool beanie
Knitted beanie made from an organic cotton and wool blend
200 AEDIn StockDino SP sweatpants
Sweatpants with a Dino print wrapping from front to back
137 AED 195 AED -30%Reduced price!In StockCat chenille sweatspants
Sweatpants featuring a chenille patch of a cat wearing a silk bowtie
193 AED 275 AED -30%Reduced price!In StockCat chenille sweatshirt
Sweatshirt featuring a chenille patch of a cat wearing a silk bowtie
207 AED 295 AED -30%Reduced price!In StockDuncan bath toys
Make bathtime fun and playful with the DUNCAN floating bath toys. Made from soft silicone, they are easy to grab and hold for little hands, while the animal shapes make cute bathtime companions.
130 AEDIn StockFabio toothbrush -pale...
Encourage your toddlers to take ownership of the ritual toothbrushing by making it fun and convenient with our FABIO toothbrushes. The nano-fibre bristles ensure thorough cleaning, while the animal-shaped handles add a playful twist.
55 AEDIn StockRoy cuddle cloth-...
Meet ROY, the cuddle cloth elephant, crafted in our super soft GRS-certified recycled polyester plush. The cosy details and round shape make it a snuggly companion during naps and the night.
115 AEDIn StockAlonso tritan forks -...
Made from the highly durable and shatterproof tritan, the colourful ALONSO forks are practical and pretty and add a touch of fun to mealtime.
85 AEDIn StockWeston storage box M...
A true storage superhero, the versatile WESTON storage boxes are now crafted from 60% recycled PP. Available in playful colours, the foldable and stackable WESTON crates help you stay organised throughout your home.
180 AEDIn StockOlan tritan spoons -...
Made from the highly durable and shatterproof tritan, the colourful OLAN spoons are practical and pretty and add a touch of fun to mealtime.
85 AEDIn StockMosu divider plate -...
With curious little eaters in mind, the MOSU divider plate has a wide design with six individual compartments, meaning you can offer your little one different kinds of food and servings for them to explore on their own. A new mealtime must-have that is stackable, dishwasher-safe, and supports your child's exploration of food.
95 AEDIn StockEnyo snack cup - all...
A must-have to bring along for convenient snacks on the go, the ENYO snack cup has a gentle, silicone membrane that allows your little one to reach into the cup and grab a bite to eat. The clear tritan container with playful prints helps your child see what is inside the cup,
95 AEDIn StockEnyo snack cup - peach
A must-have to bring along for convenient snacks on the go, the ENYO snack cup has a gentle, silicone membrane that allows your little one to reach into the cup and grab a bite to eat. The clear tritan container with playful prints helps your child see what is inside the cup,
95 AEDIn StockSparia bowl with spoon...
Let your little one enjoy the exciting introduction to food with the SPARIA baby starter bowl. The innovatively curved design helps the food stay put on the accompanying spoon and builds their confidence as independent little eaters, one bite at a time.
170 AEDIn StockSparia bowl with spoon...
Let your little one enjoy the exciting introduction to food with the SPARIA baby starter bowl. The innovatively curved design helps the food stay put on the accompanying spoon and builds their confidence as independent little eaters, one bite at a time.
170 AEDIn StockMerle Ruffle cape bib...
Our Merle is perfect for protecting the little ones' clothes from from big messes at mealtime. The bib is waterproof, has sleeves and a catch-all pocket to catch everything. The lightweight fabric is convenient and instantly re-usable: simply rinse and wipe clean.
130 AEDIn StockFlora sleeping bag -...
ORGANIC COTTON BABY SLEEPING BAGThe Flora Sleeping Bag is ideal for babies who kick of the blanket or duvet at night. Made from lightweight and breathable organic cotton, the design makes it perfect for quick nighttime changes.
255 AEDIn StockAylin briefs - pack of...
Designed for all-day comfort, the AYLIN briefs are the base of every outfit. They are crafted from soft and breathable GOTS-certified organic cotton with lace and embroidery details.
165 AEDIn StockFabio toothbrush...
Encourage your toddlers to take ownership of the ritual toothbrushing by making it fun and convenient with our FABIO toothbrushes. The nano-fibre bristles ensure thorough cleaning, while the animal-shaped handles add a playful twist.
55 AEDIn StockFalton hangers - 8...
Brighten up your child’s wardrobe with the playful Falton hangers with animal details. Made from recycled PP, and with small figurines that can be removed and replaced for customisation. Lightweight and perfect for open display, so your child can enjoy a fun and creative way of keeping their clothes organised.
105 AEDIn StockMakeeva storage basket...
The MAKEEVA baskets offer open and accessible storage. They easily fit into cupboards to keep things organised or displayed on open shelves. Ideal for accessories, smaller toys, and much more. The simplistic design features handles for easy transportation around your home, catering to both little and larger family members.
70 AEDIn StockKylian storage system...
A stylish and versatile storage solution designed to grow with your child’s creativity. The modular system allows for endless configurations — whether stacked, expanded, or wall-mounted. With a secure snap-lock mechanism, KYLIAN is perfect for organising trinkets, craft supplies, and school essentials.
245 AEDIn StockKylian storage system...
A stylish and versatile storage solution designed to grow with your child’s creativity. The modular system allows for endless configurations — whether stacked, expanded, or wall-mounted. With a secure snap-lock mechanism, KYLIAN is perfect for organising trinkets, craft supplies, and school essentials.
245 AEDIn StockEmber Silicone Bib - 2...
The convenient, reusable EMBER silicone bibs will make mealtime a little less messy. Soft and highly flexible, the bibs are waterproof, protecting your little one's clothes from spills. They feature an adjustable closure for a comfortable fit and are easy to clean.
120 AEDIn StockEmber Silicone Bib - 2...
The convenient, reusable EMBER silicone bibs will make mealtime a little less messy. Soft and highly flexible, the bibs are waterproof, protecting your little one's clothes from spills. They feature an adjustable closure for a comfortable fit and are easy to clean.
120 AEDIn StockYanni body long sleeve...
BODY STOCKINGS WITH LONG SLEEVESThe body stockings are made of soft organic cotton - comfy, practical, and essential for babies and young children.
190 AEDIn StockYanni body long sleeve...
BODY STOCKINGS WITH LONG SLEEVESThe body stockings are made of soft organic cotton - comfy, practical, and essential for babies and young children.
190 AEDIn StockEloy baby socks -...
With an ultra-soft and comfortable quality, the ELOY baby socks are made to stay put on busy little feet. Available in fun and playful prints, it makes getting your little one dressed a lot more fun.
115 AEDIn StockVivi Silicone...
TABLEWARE MADE OF SOFT SILICONELIEWOOD's best tableware products in silicone - all in one convenient set.A great non-breakable alternative to plastic and porcelain. • Set includes: a cup, a bowl, and a plate
165 AEDIn StockJude placemat - Elephant
SILICONE MEAL PLACEMAT FOR CHILDRENMake mealtimes fun with the 100% silicone Jude Placemat. Does your child drop more than they get in their mouth? Wipe clean or pop in the dishwasher at the end of the meal.
85 AEDIn StockJude placemat - Cats...
SILICONE MEAL PLACEMAT FOR CHILDRENMake mealtimes fun with the 100% silicone Jude Placemat. Does your child drop more than they get in their mouth? Wipe clean or pop in the dishwasher at the end of the meal.
85 AEDIn StockJude placemat - Arctic...
SILICONE MEAL PLACEMAT FOR CHILDRENMake mealtimes fun with the 100% silicone Jude Placemat. Does your child drop more than they get in their mouth? Wipe clean or pop in the dishwasher at the end of the meal.
85 AEDIn StockEllis Sippy Cup- Cats...
Fun and cute sippy cup in smooth silicone, makes drinking on your own a piece of cake!Features a removeable lid with a small spout, which can be used with or without the accompanying straw. A great way for your child to improve the fine motor skills while enjoying a fresh beverage.
85 AEDIn StockEllis Sippy Cup-...
Fun and cute sippy cup in smooth silicone, makes drinking on your own a piece of cake!Features a removeable lid with a small spout, which can be used with or without the accompanying straw. A great way for your child to improve the fine motor skills while enjoying a fresh beverage.
85 AEDIn StockLewis Muslin Cloth-...
The beautiful and yummy colours make the muslin cloth a cute essential having lying around the house.The cloths can be used as burping cloths, are ideal for mopping up spillages, and can also be used as lovely comfort blankets.
90 AEDIn StockLewis Muslin Cloth-...
The beautiful and yummy colours make the muslin cloth a cute essential having lying around the house.The cloths can be used as burping cloths, are ideal for mopping up spillages, and can also be used as lovely comfort blankets.
90 AEDIn StockLai bib - Cats and Dogs
Cute, practical and waterproof bib! It is lightweight and comfortable to wear and comes with a catch-all pocket at the bottom in order to protect the floor and clothes even more. The bib can easily be wiped clear but also goes in the washing machine.
70 AEDIn StockWeston storage box M -...
SMALL STORAGE BOX – 2 PACK• Tackle the chaos with the small storage box - ideal for any children’s room, bathroom or worktable• Stackable• Foldable• Cutout handles
120 AEDIn StockWeston storage box S -...
SMALL STORAGE BOX – 1 PACK• Tackle the chaos with the small storage box - ideal for any children’s room, bathroom or worktable• Stackable• Foldable• Cutout handles
70 AEDIn StockNeil cup - Arctic Sea
A “no-spill” training cup in soft silicone. The cup has a removable lid with a small sprout. Its smooth silicone handles ensure a tight grip and make it easy for even an unexperienced baby to drink from it.
90 AEDIn Stock
