Soft ToysThere are 125 products.
Roy Merino Wool Snake
This friendly guy is an ideal companion for your little one at bedtime. Made from the softest merino wool from New Zealand with a recycled polyester filling, the Roy Merino Snake works well as a bed bumper as well being a cuddly stuffed toy that can follow you throughout childhood.
495 AEDPre orderRoy merino wool bear
This friendly, cuddly teddy is the ideal companion for your little one. Dressed in a knitted vest and scarf, he’s ready for fun and adventure. Made from the softest merino wool from New Zealand with a recycled polyester filling, the Roy Merino Teddy is a comforting companion for even the youngest of children.
281 AEDPre orderMilo knit cuddle cloth...
COMFORTING KNITTED CUDDLE CLOTHSoft and comforting cuddly knitted toy for your baby. The Milo Knit Cuddle Cloth is crafted with care in mind for durable daily use.
124 AEDIn StockMilo knit cuddle cloth...
COMFORTING KNITTED CUDDLE CLOTHSoft and comforting cuddly knitted toy for your baby. The Milo Knit Cuddle Cloth is crafted with care in mind for durable daily use.
124 AEDIn StockMilo knit cuddle cloth...
COMFORTING KNITTED CUDDLE CLOTHSoft and comforting cuddly knitted toy for your baby. The Milo Knit Cuddle Cloth is crafted with care in mind for durable daily use.
124 AEDIn StockFruit fabric book
Wonderful fabric book with a botanic world made of animals, flowers and musical boxesThe fabric book can be applied in the pram or as an activity toy for your baby. Inside the fabric book you will find a crackle material, that stimulates the hearing
186 AEDIn StockOcean fabric book
Wonderful fabric book with a botanic world made of animals, flowers and musical boxesThe fabric book can be applied in the pram or as an activity toy for your babyInside the fabric book you will find a crackle material, that stimulates the hearing
186 AEDIn StockMagical Creatures
Say hello to the Holdie Magical Creatures! Magical Creatures are loved and revered by all who live in Holdie World. Each creature brings magic, play and adventure to all who meet them.
142 AEDIn StockWillow Fairy
Meet Willow the Worry Fairy. He’s here to make sure Holdie World is worry free! Willow the Worry Fairy is always on hand to listen to your thoughts and troubles. With a magical wand to zap away fears, all worries will fade once Willow is near.
110 AEDIn StockBluebell Fairy
Meet Bluebell the Birthday Fairy. She’s here to make the Holdie World one big magical celebration! Bluebell the Birthday Fairy loves nothing more than making birthday wishes come true. Bluebell is the merriest of fairies, and, with her party hat on, she is ready to celebrate your special day.
110 AEDIn StockTulip Tooth Fairy
Say hello to Tulip the Tooth Fairy. She’s here to take care of all the Tooth Fairy business! Tulip the Tooth Fairy is the collector of Holdie World’s lost teeth, which she carries carefully in a special pouch. She’s always on the hunt for more pearly whites to add to her collection.
110 AEDIn StockSoft toy, Twilight the...
Adorable stuffed animal shaped like Twilight the deer from Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close. Twilight is with recycled filling.
133 AEDIn StockSoft toy, Twinkle the...
Adorable stuffed animal shaped like Twinkle the hedgehog from Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close. Twinkle is with recycled filling.
133 AEDIn StockSoft toy, Moon the Wolf
Adorable stuffed animal shaped like Moon the wolf from Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close. Moon is with recycled filling.
133 AEDIn StockSoft activity book,...
Fabric book and activity toy with motifs from Sebra’s Nightfall theme – a story about everything that takes place when the day draws to a close. The activity book is filled with recycled polyester filling.
186 AEDIn StockSoft baby blocks, 4...
Soft fabric blocks with baby mirrors, teething ring and illustrations from Sebra’s Nightfall theme – a story about everything that takes place when the day draws to a close. The fabric blocks are filled with recycled polyester filling.
210 AEDIn StockFabric book,...
Soft fabric book with illustrations from Sebra’s Nightfall theme – a story about everything that takes place when the day draws to a close. Seen here in the colour midnight green.The fabric book is made of cotton with recycled polyester filling.
133 AEDIn StockFabric book,...
Soft fabric book with illustrations from Sebra’s Nightfall theme – a story about everything that takes place when the day draws to a close. Seen here in the colour dreamy rose.The fabric book is made of cotton with recycled polyester filling.
133 AEDIn StockMusical pull toy, Star...
Adorable musical mobile shaped like Star the squirrel from Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close. Gently tug on the little acorn between the squirrel’s paws and enjoy the sound of Brahms’ soothing lullaby.
210 AEDIn StockMusical pull toy,...
Adorable musical mobile shaped like Twinkle the hedgehog from Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close. Gently tug on the little leaf that sits on the hedgehog’s back and enjoy the sound of Brahms’ soothing lullaby.
210 AEDIn StockKnitted cushion,...
The sleeping crocodile Sleepy Croc is a Sebra classic – a knitted cushion in cotton which can be used for many purposes. Seen here in a mix of pink-wine red tones that are an especially good match for Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close.
471 AEDIn StockKnitted cushion,...
The sleeping crocodile Sleepy Croc is a Sebra classic – a knitted cushion in cotton which can be used for many purposes. Seen here in a mix of blue-green tones that are an especially good match for Sebra’s Nightfall collection – a story about everything that takes place when the day draws to a close.
471 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockCozy Dinkum - Pip
The Dozy Dinkums are the brand new, newborn counterpart to the much loved Dinkum Doll collection by Olli Ella. A cotton soft and oh so snuggly doll dressed in cosy pyjamas (that are not removable) with a soft tuft of hair.
186 AEDIn StockCozy Dinkum - Pickle
The Dozy Dinkums are the brand new, newborn counterpart to the much loved Dinkum Doll collection by Olli Ella. A cotton soft and oh so snuggly doll dressed in cosy pyjamas (that are not removable) with a soft tuft of hair.
186 AEDIn StockCozy Dinkum - Moppet
The Dozy Dinkums are the brand new, newborn counterpart to the much loved Dinkum Doll collection by Olli Ella. A cotton soft and oh so snuggly doll dressed in cosy pyjamas (that are not removable) with a soft tuft of hair.
186 AEDIn StockCozy Dinkum - Mini
The Dozy Dinkums are the brand new, newborn counterpart to the much loved Dinkum Doll collection by Olli Ella. A cotton soft and oh so snuggly doll dressed in cosy pyjamas (that are not removable) with a soft tuft of hair.
186 AEDIn StockROSA THE DOLL
Our new dolls are super cute and soft. Perfect for cuddling or to play withThis is ROSA the dollCE-tested after European standard EN-71-1
233 AEDIn StockElla the Elf
Ella is a cute little elf, who sleeps safely in her sleeping bag. Ella is always ready for hours of fun and play. Ella the Elf is made from organic cotton, with the finest OYOY liberty print. Use Ella the Elf as a perfect gift idea for the little ones.For cleaning, it is recommended to dry with a wet cloth - only stains.
114 AEDIn StockBashful Cinnamon Bunny...
Bashful Cinnamon Bunny is a popular soft toy by Jellycat. His fur is incredibly soft and little toddlers love to grab his ears.
122 AEDIn StockHappy Cinnamon Hamster...
ONE SIZE - H15 X W8 CM Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
86 AEDIn StockPerry Polar Bear Small
SMALL - H19 X W10 CM Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
114 AEDIn StockShadow shark
ONE SIZE - H22 X W20 CM Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
143 AEDIn StockNeo Octopus
size: 33cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
257 AEDIn StockLinus leopard Seal...
We are totally in love with this adorable leopard seal by Jellycat. He makes the perfect companion for little boys and girls.
148 AEDIn StockBashful Seal Medium
We are totally in love with this adorable bashful seal by Jellycat. He makes the perfect companion for little boys and girls.
122 AEDIn StockLexi leopard - little
LITTLE - H8 X W29 CM Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
157 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockSleepy rabbit - almond
The sleeping rabbit is made especially for your child to snuggle withMade of 100% organic cotton with kapok fillingCE-tested after European standard EN-71-1Suitable from +0 years old
91 AEDIn StockDusty Mini Rainbow Snake
A miniature version of the family of knitted snakes, the mini snake is made of 100 % cotton and matches the other designs of the Dusty Rainbow series. As a soft friend at bedtime or a new addition to your teddy collection, this small snake is sure to be a hit among the small ones.
257 AEDIn StockDusty Rainbow Snake
To match the playful universe of the kids' room, we have updated our favourite knitted snakes with new, contemporary colours. It is made of 100 % cotton and matches the blankets of the Dusty Rainbow series. Whether you use it as a bed bumper or a sweet stuffed animal, it will become your child's new best friend.
457 AEDIn StockActivity hand rabbit -...
Your baby will love our toy animals and the shapes made especially for tiny hands to grasp ontoThe little bell inside is perfect to stimulate the baby's hearingMade in 100% organic cotton knit
91 AEDIn StockMINI RACOON - BROWN
Your baby will love our toy animals and the shapes made especially for tiny hands to grasp ontoThe little bell inside is perfect to stimulate the baby's hearingMade in 100% organic cotton knit
81 AEDIn StockMINI UNICORN - ROSE
Your baby will love our toy animals and the shapes made especially for tiny hands to grasp ontoThe little bell inside is perfect to stimulate the baby's hearingMade in 100% organic cotton knit
81 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockAgnete cuddle cloth-...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colours - make sure to get your favourite.
95 AEDIn StockMusical pull toy,...
Sweet musical mobile shaped like Bluebell the bunny in the colour Dreamy Lavender from Sebra Interior's Daydream Collection – a quirky collection and tale about reality and fantasy.
195 AEDIn StockSoft toy, Zappy the...
Lovely soft toy shaped like Zappy the squirrel from Sebra Interior’s Woodland collection. A “first bear”, which is guaranteed to follow the child. The soft toy is perfect for bringing along on trips and is also the ultimate sleeping teddy to hug and snuggle with.
138 AEDIn StockSoft toy, Rebel the...
Lovely soft toy shaped like Rebel the raccoon from Sebra Interior’s Woodland collection. A “first bear”, which is guaranteed to follow the child. The soft toy is perfect for bringing along on trips and is also the ultimate sleeping teddy to hug and snuggle with.
138 AEDIn StockKnitted cushion, XXL,...
The sleeping crocodile Sleepy Croc is a Sebra classic – a knitted pillow which can be used for many purposes. Sleepy Croc is seen here in the large size ‘XXL’ and in the dark green colour ‘pine green’.
552 AEDIn StockDoll''s clothes,...
Hand-crocheted, sleeveless A-line doll’s dress with a round collar and a Velcro fastening at the neck. The dress is made from organic cotton.
95 AEDIn StockDoll''s clothes,...
Hand-crocheted doll's dress in a beautiful two-tone design with lovely wavy edges and a Velcro fastening at the neck. The dress is made from organic cotton.
95 AEDIn StockCrochet doll - Camille
Camille – hand-crocheted doll with golden hair (blonde) and a bow. Camille is made from organic cotton and filled with recycled polyester filling.
248 AEDIn StockBrodie monkey - medium
size: 34cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
148 AEDIn StockDream Dinkum - Cricket
Meet the Dinkum Dolls! Full of love and wonder, children can snuggle them, dress them, and style their hair! Dinkum Dolls are posable, with arms, legs and a head that moves - they can also sit and even stand when wearing their shoes!
305 AEDIn StockDream Dinkum - Birdie
Meet the Dinkum Dolls! Full of love and wonder, children can snuggle them, dress them, and style their hair! Dinkum Dolls are posable, with arms, legs and a head that moves - they can also sit and even stand when wearing their shoes!
305 AEDIn StockWilbur whale wooden...
size: 16cm x 6cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
110 AEDIn StockStorm Octopus Medium
Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine. Size: 49cm x 19cm
243 AEDIn StockStar music mobile -...
Bobbing subtly in the air, this Star Music Mobile is a sweet entertainment for your child above the changing table or cod. Create a starry night above your kids’ bed and create a setting for sweet dreams. It will lull your baby to sleep, playing the classic Brahms’ Lullaby.
124 AEDIn StockYoko mini cuddle...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colors - make sure to get your favourite.
100 AEDIn StockYoko mini cuddle...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colors - make sure to get your favourite.
100 AEDIn StockMiko fabric book
Meet out new cute holiday themed Miko fabric book! The book is great for stimulating your baby's curiosity, and is of course made from organic cotton and with crackling fillings, which ensures lots of sensory experiences.
186 AEDIn StockCloud music mobile -...
Lull your little one to sleep with the soothing sound of Brahms’ Cradle Song lullaby. Color: Light Blue Size: W: 16 x H: 10 x D: 5 cm
124 AEDIn StockOctopus music mobile
Lull your little one to sleep with the soothing sound of Brahms’ Cradle Song lullaby. Not only melodious, our octopus-shaped musical mobile in organic cotton will entertain your baby with its eight dangling arms and large embroidered eyes.
162 AEDIn StockSoft baby blocks, 4...
Soft fabric blocks with a baby mirror, teething ring and illustrations from Sebra Interior's Daydream Collection – a curious collection and tale of reality and fantasy.
195 AEDIn StockSoft toy, Bluebell the...
Lovely soft toy shaped like Bluebell the bunny from Sebra Interior's Daydream Collection – a quirky collection and tale about reality and fantasy.
143 AEDIn StockHOLDIE FOLK - Forest...
The Holdie World is growing! Say hello to Holdie Farmer Forest; the newest resident of Holdie World. Forest is happiest when he is caring for the animals of Holdie World. He is honest and hardworking, and a friend to Holdie Folk and animals alike!
91 AEDIn StockDolls clothing - dress...
Hand-crocheted doll’s dress with straps over the shoulders in golden yellow.
67 AEDIn StockCrochet doll - Hanna
Doll Hanna is a hand-crocheted doll with beautiful red, curly hair, green eyes and freckles. She wears a cute crocheted bright green body stocking with white straps and white socks and brown crocheted shoes. Hanna is 40 cm long.
233 AEDIn StockYoko mini cuddle...
Say hello to your child's new best friend: the Agnete cuddle teddy is soft, cute and perfect to cuddle and play with at the same time. We are sure it will be come a family favourite instantly. The cuddle teddy comes in different animal versions and lots colors - make sure to get your favourite.
100 AEDIn StockCrochet doll - William
William is a hand-crocheted doll with beautiful, boyish hair and brown eyes. He wears a crocheted light blue shirt with a mandarin collar and two felt buttons over a pair of dark blue knee-length shorts, white socks and dark grey shoes.
233 AEDIn StockBashful lamb - small
size: 18cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
86 AEDIn StockBashful Donkey - medium
size: 31cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Huge and Large sizes - please do not leave in a cot/ crib. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
122 AEDIn StockDana Dolphin
size: 38cm Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3, for all ages. Suitable from birth. Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.
133 AEDIn StockMusical pull toy,...
Cute musical pull toy shaped like Carley the chameleon in moss green from Sebra Interior’s Wildlife collection.
141 AED 176 AED -20%Reduced price!In StockLinen stuffed toy,...
Beautiful stuffed toy shaped like Finley the elephant from Sebra Interior’s Wildlife collection.
103 AED 129 AED -20%Reduced price!In StockDinkum Doll - Roo
Meet the Dinkum Dolls! Full of love and wonder, children can snuggle them, dress them, and style their hair! Dinkum Dolls are posable, with arms, legs and a head that moves - they can also sit and even stand when wearing their shoes!
285 AEDIn StockDinkum Doll - Pumpkin
Meet the Dinkum Dolls! Full of love and wonder, children can snuggle them, dress them, and style their hair! Dinkum Dolls are posable, with arms, legs and a head that moves - they can also sit and even stand when wearing their shoes!
285 AEDIn StockDinkum Doll - Poppet
Meet the Dinkum Dolls! Full of love and wonder, children can snuggle them, dress them, and style their hair! Dinkum Dolls are posable, with arms, legs and a head that moves - they can also sit and even stand when wearing their shoes!
285 AEDIn StockHOLDIE FOLK - Rei
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - Leif
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - June
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - Moss
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - Glen
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - Fleur
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK- Fern
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn StockHOLDIE FOLK - Cliff
Say hello to the happy residents of Holdie Land; the Holdie Folk. Measuring 11cm (the perfect size to fit in small hands or to take along in a pocket) the Holdie Folk might be small but all have big personalities!
75 AEDIn Stock
