Cubebot is one of the best-selling products of Areaware. Areaware is a New York City based producer of everyday objects that are functional and unusual. Areaware's goal is to create thoughtful products that inspire an emotional response. They wish to create a forum for young and local talent and together become a strong voice for American design. Areaware believes that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things.